Turismo LPA and Hosteltur hold the 6th Tourism Forum to analyze the use of artificial intelligence in urban destination management

Artificial intelligence and management of tourism success in cities are two expressions that are gaining ground in the tourism debate. Tourism LPA of the City Council of Las Palmas de Gran Canaria and Hosteltur have convened the 6th edition of the Urban Tourism Forum to put both expressions on the same plane and analyze whether AI can be that effective ally in the better management of tourism in cities.  

The event, which will take place online on November 21 from 9:30 am, is an opportunity to analyze and discuss the use of AI from all possible perspectives and with experts and professionals in the sector, from public managers of cities to key players such as hoteliers and creators of experiences. 

The day is completed with a photograph of AI and its role in managing the success of urban tourism, opening the door to new horizons and alternatives that it generates in order to know how much AI can improve the daily life of tourist cities. 

The first deputy mayor of the City Council of Las Palmas de Gran Canaria and Councilman of Tourism, Pedro Quevedo, explained that this conference, ‘is a professional meeting in which LPA Tourism invites to reflect with qualified actors from various territories and companies, whose experience and proposals are of great value because with the emergence of artificial intelligence many things are already changing, and in the field of tourism, its management should result in better management and especially in cities on residents who should be at the center of the equation’. 

On behalf of the City Council will intervene as a speaker at the conference, the General Coordinator of Modernization, Roberto Moreno. The meeting will also include Leire Bilbao, manager of Visit Benidorm; Arturo Moreno, director of data and strategy at Civitatis; Mar Muñoz, CEO at IT Travel Services; Joan Barceló, director of information at W2M; Toni Bennasar, Director in Spain and Portugal at GetYouGuide; Manuel Molina, director-editor at Hosteltur; Xavier Canalis, journalist at Hosteltur; Daniel Gutiérrez, general manager at Buendía; Manuel Lara, director in Spain and Portugal at Simpleview; Esperanza Molina, from Founder Liiffe; Miguel Reynés, CIO and board member at RIU Hotels & Resorts; José Rodríguez, CEO at Sercotel Hotel Group; Juan Carlos Sanjuan, president of Casual Hoteles and Guido Schinocca, CEO at CityMe AI.

Registration to participate in this meeting can be made at https://www.hosteltur.com/evento/inteligencia-artificial-mejor-gestion-exito-turismo-urbano.